Directed by Ronit Izraeli
INTERACTION LAB VISUAL COMMUNICATION UNIVERSITY OF HAIFA SCHOOL OF DESIGN
06_MAJD
INTERACTION LAB VISUAL COMMUNICATION UNIVERSITY OF HAIFA SCHOOL OF DESIGN
The body reacts before the mind.
Through motion, proximity, and repetition, this interface translates sensation into space.
Zooming becomes a form of pressure — a way to feel rather than to see.
What emerges is not an image, but an accumulation of intensity.
02
This series explores spiciness as a sensory paradox: a taste that is actually a form of pain. Using the Scoville scale as a conceptual reference, the project translates physical irritation into abstract visual waves that gradually intensify and distort.
The progression mirrors the body’s reaction to heat — from a subtle sensation to a state of overload and loss of control. Rather than describing specific flavors, the waves act as sensory diagrams, visualizing how pain accumulates and destabilizes perception.
The waves do not show what spice looks like, but how it feels.
Spiciness is not shown, but felt. The waves translate pain into visual rhythm and intensity, deconstructing sensory language into abstract signals that operate beyond verbal description.
03
The pepper is treated as an object of impact. By isolating it within a fragmented and noisy visual field, the poster translates an internal sensation into a distorted external image, blurring the boundary between taste, pain, and perception.
final work
The project culminates in an interactive environment where the user controls their own descent into sensory overload. Zooming is not just navigation, but a metaphor for approaching pain, intensity, and loss of control.
